Hello there
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Hello there 〰️
Tran Bui — A product designer who teaches digital products to behave like humans.
With a background in graphic design and data analysis, I honed my skills in crafting creative solutions for any design challenges that are visually pleasing and well-functional.
Working in different environments, I excel at collaborating in cross-functional teams, presenting design solutions, and strategically supporting them with UX insights to advocate for the voices of users to business perspectives.
Works
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Works 〰️
DoSomething.org
Develop the meaningful onboarding flow to boost the conversion rate by 10%
DoSomething is a non-profit organization based in New York City that fuels young adults aged 13-25 to make positive changes.
At DoSomething, I collaborated with senior designers and developers to create the onboarding flow for our new digital platform.
Amanotes — #1 app publisher in the SEA
Optimize the onboarding experience for a music educational app, which reduces the drop-out rate by 20%
In 2021, Amanotes launched an app that taught Piano to adults through their favorite songs rather than traditional music theory — Pianify.
The problem was that our app saw a 50% drop-out rate in the mass users after launching. I collaborated with a product manager to design solutions.
DoSomething.org
Create an insightful dashboard that assists our members in tracking progress in their civic journey and increases members’ engagement rate by 15%
DoSomething is a non-profit organization based in New York City that fuels young adults aged 13-25 to make positive changes.
As we’re renovating its digital platform, I collaborated with the team to develop the dashboard to support our member’s experience in setting goals and tracking their social impacts
Autodesk.com
Optimize the customer’s experience of finding the right product, which increased CTR on the free-trial button by 20%.
Autodesk is a corporation based in San Francisco (US) that provides 2D, and 3D software for architecture, engineering, construction, manufacturing, and media.
I collaborated with senior designers, developers, and a product manager to design solutions to improve the traffic for our commercial website Autodesk.com